Artificial Intelligence to revolutionize your audiovisual production
In the digital era, artificial intelligence (AI) has become an essential tool for companies that want to stand out as it offers numerous advantages to revolutionize audiovisual production. In the competitive world of video marketing, AI not only optimizes and personalizes content, but also transforms the way we interact with our target audience, increasing engagement and maximizing return on investment (ROI).
Artificial intelligence videos are those in which a team of experts makes use of algorithms and machine learning techniques to enhance and personalize the viewer’s experience. From content generation to improving video quality, AI can help professionals at every stage of the process.
AI examples in video production
Some of the most popular techniques are voice synthesis, object and face recognition, emotion detection, among others. Here are the main advantages of using artificial intelligence in your videos and examples of successful communication campaigns produced with the support of AI.
Automated content creation
With AI, professionals can generate quality, high-value creative videos in a matter of minutes. AI enables the creation of complex visual effects and the automation of tedious editing tasks, freeing up time for creators to focus on more innovative and creative aspects. This not only improves the quality of content, but also opens up new possibilities for experimentation and originality in videos.
In this Nutfruit campaign, nuts become urban music stars thanks to songs composed with AI: https://youtu.be/B-x5T1khEOA?si=fSc8TpIRyEQqzVG0
Generation of videos from photographs
AI can transform your static photos into dynamic videos. With deep learning algorithms, AI tools can animate photos, apply fluid transitions and add background music, creating an engaging visual narrative from still images. This is especially useful for companies with a library of images they want to repurpose creatively.
Coca-Cola used this AI tool, among others, to imagine how they would move and how one of their bottles would move from one artwork to another in a museum: https://youtu.be/VGa1imApfdg?si=pSbQFuT_Q4SeHwsk
Creation of videos from text
Turn text into eye-catching videos with the help of AI. These tools can interpret and transform written scripts into full videos, generating animated graphics, automatic narration and complementary visuals that bring your words to life.
Taking advantage of this tool, the rice brand Dacsa asked the artificial intelligence to draw a paella to corroborate a very powerful insight: “AI still has a lot to learn to make a paella as authentic as the one you prepare at home on Sundays”. https://www.youtube.com/watch?v=vx0FL5bdCXo
Subtitles and automatic translation
AI facilitates the expansion of your content globally by automatically generating accurate subtitles and translations in multiple languages. This not only improves the accessibility of your videos, but also opens up new market opportunities. By making your content accessible to a global audience, you can significantly increase your reach and engagement.
Travel comparison website Trivago used AI technology to produce localized TV commercials in more than 10 different languages, all featuring the same “Trivago Guy”: https://youtu.be/Iz-FxXBwoTY?si=ZQaCLmQob8Cswip8
Sentiment analysis and real-time feedback
With AI, you can monitor and analyze your audience’s reactions in real time. Sentiment analysis allows you to understand how viewers feel about your content, allowing you to adjust your strategy to improve receptivity and impact.
This campaign, “The Subconscious Order”, uses techniques such as eye tracking and AI tools to determine which dish captures the user’s attention the most. The goal? To help the user to subconsciously order the food they really want.
Augmented reality and interactive experiences
Integrate AI-powered augmented reality (AR) technologies to create immersive and interactive video experiences. From virtual fitting rooms to interactive product tours, AI takes customer engagement to a new level. These innovative experiences can differentiate your brand and engage users in unique ways.
One brand that has proven to be a pioneer in the application of these tools is Ikea. It was recently in the news for including the first virtual hostess created by artificial intelligence for a Live Shopping. In addition, its application has been using AI to advise its users for years.
Automatic generation of summaries and highlights
AI can automatically identify and compile highlights from your long videos, creating engaging summaries that capture the essence of your content and maintain viewer interest.
This ability to summarize and synthesize information was key to creating the Ask Dalí “lobster phone,” an action by the Dalí Museum in St. Petersburg, Florida. Using machine learning models and other tools trained on archival audio and the artist’s writing, they were able to make the voice on the other end of the phone sound like his and his answers reflect his personality.
Post-production improvements
AI simplifies the editing and post-production process with advanced features such as automatic image stabilization, color correction, and background noise removal. This allows you to achieve professional results with fewer resources. Post-production enhancements ensure that your content is of the highest possible quality.
Ahead of last year’s FIFA Women’s World Cup, French telecom giant Orange wanted to demonstrate that women’s soccer is undervalued compared to men’s soccer. Although the ad technically does not use generative AI, it is a notable example of how marketers are using deepfake technology.
Advantages of artificial intelligence in video marketing
If you are still unsure about the relevance of AI in marketing, here are some reasons to consider integrating it into your strategies:
- Greater efficiency: Task automation will allow marketing teams to create more videos in less time, as well as spend more time developing creative and high-level strategies.
- Better customer experience: Data analytics will help you predict your viewers’ needs and deliver a tailored experience across all brand touch points.
- Increased personalization: Customer data analytics will also serve you well in creating highly personalized messages and content, increasing relevance and conversion rate.
- Better measurement: AI will enable more accurate and detailed measurement of the impact of videos, valuable information to guide marketing strategies.
- New creative possibilities: AI will open new doors to creativity, enabling the creation of never-before-seen videos.
- Staying competitive: AI is a powerful tool used by many market-leading companies, and not adopting it can put your company at a disadvantage against your competitors.
Conclusion
At 023 Audiovisual Production, we are committed to integrating these cutting-edge technologies to power your video marketing campaigns whatever your business sector. Our AI and audiovisual production experts are here to help you make the most of these innovations, creating content that not only captures attention, but also drives your business results.
